Ford Takes a $20 Billion Hit as It Reverses Course on Electric Cars

Ford’s aggressive push toward electric vehicles has hit a major reality check. The automaker has reportedly taken a massive $20 billion financial hit as it scales back and reworks its EV strategy. Slower-than-expected demand, rising production costs, and pressure to keep profitable gas-powered models alive have forced Ford to rethink its all-electric ambitions. This move highlights a growing industry trend: EV adoption isn’t moving as fast as automakers once expected.

Ford Mustang Mach-E

So yeah, Ford betting big on EVs then pulling back? Wild. I remember sitting in a Mach-E once, hmm, the seats smelled too new, like unopened sneakers. Beautiful car, but it never felt like a Mustang, you know? If you’ve got, like, $45,000 lying around it’s fine but not “revved heart” fine. I liked how quiet it was though well, until I missed the rumble. Funny how silence gets boring after a while.

Ford F-150 Lightning

Oh boy. The Lightning. Everyone was screaming “this is the future” and now Ford’s like, “yeah nah, maybe not.” It charges slow, drinks electricity like a hippo at a pond, but still, I kinda liked the vibe of silent trucking. Anyway, around $55k or more and you still pray the charger isn’t broken again. I remember seeing one at a grocery parking lot it hummed so gently that I thought it was off. Weirdly peaceful.

Ford Bronco

This one’s still gas and proud of it, so maybe Ford’s like yeah, let’s just lean into what sells. I love the shape, but every time I get in one it squeaks somewhere. Door, maybe. $40k if you’re not picky, but those trims man, they creep up fast. Feels rugged but not dirty, like a guy wearing hiking boots just for Instagram.

Ford Maverick

Now this one caught me off guard. Small truck, kinda cute even. You can actually park it, which is a miracle. The hybrid thing sorta worked but I guess the whole “less electric, more real engine” path makes sense now. I keep wanting to hate it but… I can’t.

Ford Explorer

Feels like every uncle owns one of these. Always smells like air fresheners and spilled fries. Not sure why. And Ford still pushes it hard, like “hey it’s family adventure time” but I just see school drop-offs. $38k maybe? Not bad for bulk comfort. I heard a rumor they were gonna make a full EV Explorer probably gone now with this whole $20 billion mess.

Ford Escape

The Escape is that car everyone forgets exists until they rent one. I’ve driven one once, metallic blue, and the steering was fine, just fine. I liked it for exactly two hours then forgot about it completely. Probably goes for $30k. It’s the kind of car that has no smell like distilled neutrality

Ford Ranger

The Ranger’s that friend who tries too hard at small talk. I dunno. Always trying to prove it’s a real truck but feels like it’s auditioning. Still, it’s got that grit. Maybe $34k, maybe more if you add things you shouldn’t pay for. I actually like it though, looks good covered in a bit of dust. Not dirt, just dust.

Ford Edge

Man, I don’t think I’ve ever met anyone who’s excited about an Edge. And yet, they keep making it. Feels like Ford just forgot to stop. Always around $37k-ish. Kinda nice inside though, like a mid-level hotel lobby. Smooth ride, zero heart. Perfect for people who don’t care about cars but need seats.

Ford GT

Okay, sorry, we gotta talk about the GT. The supercar. The “I sold my soul for aero” car. Maybe $500,000 or something stupid like that. Not even electric. Never was. It’s like Ford’s inner voice saying, “you see, we can still be cool.” And honestly… yeah, they can. It’s rare to see one up close, but when you do, it just looks angry. The kind of car you whisper around, like it can hear your thoughts.