Mercedes Faces $1.2B Tariff Costs as Profits Decline
Mercedes faces $1.2B tariff costs as profits decline sharply in 2025 report out today, adjusted car margin 5% down from prior with full EBIT 5.8 billion euro 57% drop. China competition fierce plus tariffs hit around 1 billion euro imply, expects 3-5% margin 2026 muted. Efficiency moves job cuts production shift Hungary Mexico end JV Nissan plant. Revenue 157 billion steady outlook same, free cash flow swings negative Q4. Shares drop 4.3% year down 10%. Owned these Mercedes exist premium but pressures show maybe price up later models. Uncertainty US tariffs Trump regime, repeats cost slash theme. Softens luxury appeal some. Mild contradiction value holds.
2026 Mercedes-Benz GLE
GLE SUV feels owned smooth US built tariff light, exists family hauler refined. Softens ride plush highway city. Repeat tech heavy. Mild wide turn radius. Uncertainty lease cost rise. Cabin nice weak.
2026 Mercedes-Benz GLS
GLS big luxury three row owned spacious, feels grand tour easy import hit more. Repeats comfort top. Softens maneuver urban. Not resolving fuel. There flagship soft.
2026 Mercedes-Benz EQE SUV
EQE SUV electric US made parts tariff some, exists quiet owned green premium. Mild range anxiety city. Repeat silent drive. Uncertainty charge net. Softens accel fun. Guess future.
2026 Mercedes-Benz EQS SUV
EQS SUV top EV big battery owned futuristic, feels posh space huge tariff partial. Softens suspension air. Repeat hyperscreen wow. Mild heavy feel. Not sure price jump. Exists luxury electric.
2026 Mercedes-Benz C-Class
C-Class sedan entry owned daily refined, import tariff full hit maybe. Feels agile compact. Repeats plug mild hybrid. Uncertainty compete Lexus. Softens plush. There starter.
2026 Mercedes-Benz E-Class
E-Class midsize exec smooth owned business, exists tech loaded tariff drag. Mild repeat comfort. Steering lightens some. Not resolving dynamic. Cabin ergo good weak.
2026 Mercedes-Benz GLC
GLC compact SUV popular sales owned versatile, feels easy park city tariff exposed. Softens all around. Repeat hybrid option. Uncertainty China rival. There bestseller mild.
2026 Mercedes-Benz G-Class
G-Class icon rugged owned status, exists tough luxury tariff whatever. Repeat off road legend. Mild on road float. Not sure daily. Softens boxy. Owned special.
2026 Mercedes-Benz S-Class
S-Class flagship sedan owned elite, feels supreme tariff costs absorbed now. Softens magic body ultimate. Repeat pinnacle. Uncertainty EV shift. There king weak.
2026 Mercedes-AMG GLE 53
AMG GLE 53 sport SUV power owned thrill, US build helps tariff. Mild repeat fast family. Softens track mode road. Not resolving tame. Exists hot.
