11 Best New SUVs and Crossovers to Buy in 2025–2026

The 2025–2026 SUV lineup is packed with innovation, style, and serious performance upgrades. Automakers are rolling out smarter tech, better fuel efficiency, and bolder designs than ever. From luxury EVs to rugged off-roaders, these 11 new SUVs and crossovers are the best models to buy if you want cutting-edge features and long-term value.

Toyota Land Cruiser

Okay, so the new Land Cruiser is back and, honestly, it’s like Toyota remembered how cool simple can be. Boxy, tough, kinda retro, but not trying too hard. It’s smaller than the old luxo-barge and way more approachable, and the hybrid turbo four has that “quietly strong” vibe. You get legit off-road bits without selling your soul to a hardcore rock-crawler. Cabin’s clean, not flashy, just… nice. If you want something that’ll do school runs and national parks without whining, this is it. Price lands around $55,000 to $70,000 depending on trim, which, I mean, for a Land Cruiser, feels almost reasonable? Almost.

Lexus GX

I keep flip-flopping between this and the Land Cruiser because the new GX is like the glow-up we were waiting for. It’s still body-on-frame, still rugged, but now it looks like a luxury adventure brick. The twin-turbo V6 pulls strong, the interior’s genuinely plush, and yeah, it’s overkill for suburbia, but also… kind of perfect for suburbia. Super comfy, super quiet, but can tow and hit trails on weekends. I’d call it the “if you want one car to do everything and last forever” pick. Expect around $70,000 to start and it climbs from there, but, you know, it’s a Lexus reliability tax in a good way.

Toyota Grand Highlander Hybrid

Right, switching gears. The Grand Highlander Hybrid is like the snack-size Highlander’s big sibling who actually goes to the gym. Three real rows—like adults can sit in the back and not plot revenge and the hybrid system sips fuel in a way that makes you grin at gas stations. It’s not exciting, but it’s extremely easy to live with. Ride’s calm, tech is friendly, and there’s a ton of storage nooks for all the kid… stuff. Around $44,000 to $58,000-ish, and honestly that seems fair for the space, comfort, and mpg drama-free living.

Honda Pilot TrailSport

So I wasn’t gonna include the Pilot at first because it’s the “dad shoe” of SUVs, but the TrailSport version changed my mind mid-sip. It’s tougher-looking without being try-hard, has legit off-road tweaks (tires, suspension, underbody bits), and still does the Honda thing where nothing breaks and everything just works. Interior’s super usable, third row is actually fine, and the V6 is smooth like, uh, oatmeal? That sounded better in my head. Anyway, about $40,000 to $52,000. If you want one car for family chaos plus camping weekends, this hits the sweet spot.

Mazda CX-70

I’m kinda obsessed with this one. The CX-70 is like Mazda built a wagon wearing SUV boots sporty, clean, and low-key fancy. Inline-six or plug-in hybrid, both with that “I care about driving” feel you don’t get in most crossovers. Interior’s classy without screaming about it, and the steering just makes you want to take the long way home. Cargo room’s solid, too. If you don’t need three rows, this feels grown-up in a good way. Pricing should live around $41,000 to $58,000, depending on how spicy you go.

Mazda CX-90

And then there’s the three-row version: CX-90. Same vibe as the 70 but stretched, with a proper luxury-leaning cabin—like, stitching and materials that feel way pricier than the badge. The inline-six has personality, the PHEV is sneaky quick around town, and it actually drives with some soul. Third row’s usable for kids, adults in a pinch, you know the drill. If you want “almost Audi” for less, this is your jam. Expect roughly $40,000 to $61,000. I’d spec the PHEV, not gonna lie.

Hyundai Ioniq 7

Alright, the electric giant sofa. The Ioniq 7 is like a lounge on wheels flat floor, airy feel, and that clean Hyundai design that looks kinda concept-car-ish but in a friendly way. Big battery, fast charging (Hyundai’s E-GMP stuff is seriously good), and a quiet ride that makes traffic slightly less soul-sucking. Third row without punishment, lots of clever storage, and the tech feels intuitive. If you’re going EV family hauler, this and one other I’ll mention are the ones. Ballpark price: $55,000 to $70,000 depending on range and AWD.

Kia EV9

This is the other one. The EV9 is wild because it feels premium without the premium badge tax, and the design is “blocky spaceship” in the best way. Three rows, legit space, quick enough, and the user interface is actually learnable in 10 minutes. Range is competitive, charging speed is excellent, and the ride is calm-but-not-mushy. If you want a modern family EV that doesn’t feel compromised, this is probably it. Around $56,000 to $75,000. Also, the captain’s chairs option? Chef’s kiss for kids.

Genesis GV70

I keep recommending the GV70 because it punches way above its weight. It’s pretty—like, park-it-and-look-back pretty and the cabin feels boutique. Drives taut, not harsh, with engines that actually want to play a little. The infotainment isn’t annoying (this matters), and the whole experience has that “quiet luxury” thing nailed. If you want BMW X3 vibes without BMW pricing, yeah. Figure roughly $46,000 to $70,000, more if you go wild on options or the electrified version.

BMW X5

Speaking of BMW, the X5 is still the all-rounder king for folks who actually care about driving. It just does everything well steering, ride, powertrains, seats you can live in for hours, and tech that’s feature-rich once you set it up the way you like. The plug-in hybrid is sneaky brilliant for short commutes with weekend range freedom. Expensive? Yup. Worth it if you can swing it? Also yup. Think $66,000 to $95,000 depending on engines and packages. Budget for maintenance, but also, you’ll smile every on-ramp.

Subaru Forester

Curveball, I know. But the new Forester (yeah, the 2025 refresh) is one of those “real life” picks. Big windows, easy to park, comfy seats, and all-weather confidence without drama. It’s not fast, it’s not flashy, and that’s kind of the point. Perfect for dogs, skis, muddy boots, and coffee runs where you forget your coffee on the roof. Ask me how I know. Around $30,000 to $40,000, and the resale is silly strong. If you want stress-free, this is it.